MONA Museum Of Neon Art

Challenge:
Our client, MONA, or the Museum Of Neon Art, in Glendale, California needed something electric! The Museum of Neon Art encourages learning, curiosity and expression through the preservation, collection and interpretation of neon, electric and kinetic art. Before opening its new standalone location, museum leadership wanted a new brand identity for the organization – something that would really light up and spark visitors to the return again and again.

Solution:
HitState created a brand identity for MONA that was not only bold and bright, but one that could also highlight the Museum’s current and upcoming exhibits. We did this by silhouetting images of upcoming events and installations in the MONA logo so visitors can see what’s coming next. See below right MONA logo for examples.

Results:
The client continues receiving much praise for the identity and use it regularly to promote upcoming events, new installations and shows. It stands as a visual beacon for their brand. Visit MONA in Glendale or online at neonmona.org.

JA Cosmetics - Social is soooo SEXY!

Challenge:
Social is Sooo Sexy! With the upcoming launch of their new website, our client JA Cosmetics.com wanted something to entice new and existing clients alike. Something that would start a bit of a stir/buzz and get people talking. JA Cosmetics provides professional and expert makeup applications in the bridal and fashion industry for over 15 years and has developed an amazing line of cosmetic products that they will soon be launching on their new site.

Solution:
So what we did is added the new JA band logo everywhere we could think of… even the SEXY places and asked viewers to see if they could find the JA. We wanted something interactive that would engage users. Some of the images were more provocative than others to get the reactions we wanted.

Results:
The response and engagement was amazing! JA’s Facebook and Instagram pages have been getting 100x more feedback, likes, comments and shares than ever before. Coupling that with a few new monthly promotions and offers… it is going to get “HOT IN HERE”. Like we said… SEXY!!!

See if you can find the new JA brand logo in these images below.

Long Beach International Film Festival

Challenge:
Long Beach International Film Festival team was planning their kickoff event on the beach in Long Beach, NY. This was a brand new concept and LBIFF needed to create awareness around the event, attract film makers, sponsors and attendees as well as rally support from the community.

Solution:
Our marketing team worked side by side with LBIFF to create buzz around Long Beach and surrounding communities about the event. We developed and managed their social media properties as well as their web site, created posters that hung in local store fronts, flyers, postcards, press kits, 1 sheets and a sponsorship deck that was presented to Nassau County Executives as well as Long Island business owners.

Results:
LBIFF received over 10 different company sponsorships and grant money from both Long Beach and Nassau County to run the event. The event was at capacity with guests and celebrities for the festival and after party at the Allegria Hotel. There were over 600 local attendees on the beach, social media engagement with attedees sharing video and pictures throughout the event with a branded hashtag.  The festival was covered by local media and politicians which not only expanded awareness of the event, but also the message that Nassau County is desirable location for filmakers.

CTIT

Challenge:
CTIT (Columbia Tri-Star International Television) had a very old and out dated brand that looked too corporate and stale for exciting line up of shows that they had. And they have been doing this for years and could not get out of their bland brand rut. And in turn they were not getting a response from their products.

Solution:
We wanted to really have them stand out from their competitors and really make their line-up wow their clients in the simplest way possible by using one strong image and one word describing the product with a number of striking colors used throughout. This campaign concept carried throughout every bit of creative, advertising and collateral we created for them.

Results:
Clients were bowled over by the new fresh look at everything they received and shows they attended. It was so different and refreshing than anything else from any other company at the trade shows they attend. CTIT really stood out from everything else that was out there. Sales of their shows and interest of their products increased.

Additional Results

Some of our clients: