Long Beach International Film Festival
Long Beach International Film Festival team was planning their kickoff event on the beach in Long Beach, NY. This was a brand new concept and LBIFF needed to create awareness around the event, attract film makers, sponsors and attendees as well as rally support from the community.
Our marketing team worked side by side with LBIFF to create buzz around Long Beach and surrounding communities about the event. We developed and managed their social media properties as well as their web site, created posters that hung in local store fronts, flyers, postcards, press kits, 1 sheets and a sponsorship deck that was presented to Nassau County Executives as well as Long Island business owners.
LBIFF received over 10 different company sponsorships and grant money from both Long Beach and Nassau County to run the event. The event was at capacity with guests and celebrities for the festival and after party at the Allegria Hotel. There were over 600 local attendees on the beach, social media engagement with attedees sharing video and pictures throughout the event with a branded hashtag. The festival was covered by local media and politicians which not only expanded awareness of the event, but also the message that Nassau County is desirable location for filmakers.
CTIT (Columbia Tri-Star International Television) had a very old and out dated brand that looked too corporate and stale for exciting line up of shows that they had. And they have been doing this for years and could not get out of their bland brand rut. And in turn they were not getting a response from their products.
We wanted to really have them stand out from their competitors and really make their line-up wow their clients in the simplest way possible by using one strong image and one word describing the product with a number of striking colors used throughout. This campaign concept carried throughout every bit of creative, advertising and collateral we created for them.
Clients were bowled over by the new fresh look at everything they received and shows they attended. It was so different and refreshing than anything else from any other company at the trade shows they attend. CTIT really stood out from everything else that was out there. Sales of their shows and interest of their products increased.