Video is just good business.
Video working for you.
Having great video is just not enough. You need to market, promote and advertise your video to maximize its full potential to get new and existing customers to engage with you and your brand. What’s the point of having great video content that your audience wants to see if they… well.. can’t find it.
We recently created a video segment called “No Reservations” where a number of business owners talked candidly about technology over dinner. Below is the video and here is the segment page.
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Here is how we promoted it.
We made the video short for quick, easy viewing.
We published the video on YouTube.
We created short 5-10 second teaser clips for social media.
We optimize the video for social-media platforms.
We optimize the video for SEO.
We created ads and boosts on social media platforms.