Situation:
Our client Exabeam wanted to invite their sales prospects to learn a bit more about their business while at the same time create a memorable experience.
Solution:
We created a virtual Zoom whiskey tasting with Whistle Pig Distillery in Shoreham, VT. We sent each registrant a bottle of Whistle Pig’s whiskey. Then Whistle Pig’s National Brand Ambassador, Doug Ward, guided registrants through a live Zoom call “from the farm tasting” of Piggy Back Rye, 6yr. Winner of Double Gold in the 2020 San Francisco Wine & Spirits Competition. The client opened up with a bit about their product and then after the tasting there were many more questions about the clients services.
Results:
There were 67 potential clients on the call, Exabeam received more engagement and sales appointments than any other in person/live event they had to date, and they spent 1/4 of what they would typically.