SMM (Social Media Marketing) Process
Before proceeding please be sure that you have filled out these 2 onboarding questionnaires:
Much of what HitState will be setting up, doing, posting and getting information from will come from these documents.
See below SMM process which takes between 3-4 weeks.
HitState will audit your social media profiles and give initial recommendations to improve your visibility. Based on the assessment of your social profiles, HitState will develop a content strategy, which is a mixture of motivational posts, facts, trivia and business posts. HitState will figure out which post gets greater engagement and will modify the content strategy as needed moving forward. (Images, links and copy will be sourced by HitState or given to us by the client).
SMM Account Set Up:
Account creation or logging in and setting up the dashboard/page of your social media profiles, the tone of voice to use, the products/services to talk about, and the brand persona will be established here based on the answers to the above questionnaires. This will include; company bio, featured image, logo, hours of operation and more.
Depending on the plan you have this may include content writing, approval, working out the content roadmap and scheduling the calendar. We will get much of this information from the above questionnaires but at anytime the client may send us content (images, links or copy) that they would like us to post 2 weeks prior to posting content.
This SMM plan will take 2 weeks for HitState to complete.
HitState will email the client the SMM plan for the client to approve.
The client will have 48 hours to approve the SMM plan and or make any changes to the plan we created. (Additional charges may occur if more than 25% of this plan is changed).
SMM Plan Deliverables:
Some of these deliverables may be different depending on your plan and the network we will be using for your SMM.
SMM Plan Includes:
Social Media Posts
Professionally designed profile picture and cover image
Inclusion of relevant hashtags
Hours of operation