SMM (Social Media Marketing) Process

#1

Before proceeding please be sure that you have filled out these 2 onboarding questionnaires:
Digital/Social Media/Website Access
SMM (Social Media Marketing)
Much of what HitState will be setting up, doing, posting and getting information from will come from these documents.
See below SMM process which takes between 3-4 weeks.

#2

SMM Assessment:
HitState will audit your social media profiles and give initial recommendations to improve your visibility. Based on the assessment of your social profiles, HitState will develop a content strategy, which is a mixture of motivational posts, facts, trivia and business posts. HitState will figure out which post gets greater engagement and will modify the content strategy as needed moving forward. (Images, links and copy will be sourced by HitState or given to us by the client).

#3

SMM Account Set Up:
Account creation or logging in and setting up the dashboard/page of your social media profiles, the tone of voice to use, the products/services to talk about, and the brand persona will be established here based on the answers to the above questionnaires. This will include; company bio, featured image, logo, hours of operation and more.

#4

SMM Plan:
Depending on the plan you have this may include content writing, approval, working out the content roadmap and scheduling the calendar. We will get much of this information from the above questionnaires but at anytime the client may send us content (images, links or copy) that they would like us to post 2 weeks prior to posting content.
  • This SMM plan will take 2 weeks for HitState to complete.
  • HitState will email the client the SMM plan for the client to approve.
  • The client will have 48 hours to approve the SMM plan and or make any changes to the plan we created. (Additional charges may occur if more than 25% of this plan is changed).
SMM Plan Deliverables:
Some of these deliverables may be different depending on your plan and the network we will be using for your SMM.
SMM Plan Includes:
  • Social Media Posts
  • Professionally designed profile picture and cover image
  • Custom URL
  • Call-to-action button
  • Info/Bio content
  • Inclusion of relevant hashtags
  • Hours of operation
  • Office/store location(s)
  • Services
  • Company URL
  • Contact info
  • & more
SMM Plan Post Details:
Again we will get much of this information from the above questionnaires but at anytime the client may send us content (images, links or copy) that they would like us to post 2 weeks prior to posting content. (Images, links and copy will be sourced by HitState or given to us by the client)
Business Quote Posts:
HitState will create these posts that will be business quotes within your selected industry.
Motivational Posts:
HitState will create these posts that will be motivational/Facts/Trivias/Humor/Fill in the blank/Motivational Video)
Business Posts:
HitState will create these posts exclusively for your business promoting your product/services. This is information that we would get from the client. We would need copy for the post, images and links. Examples: Promotion, Sale, Contact Us etc. Please follow the “For Social Media Posts” guidelines on how we receive files here.
Monthly Social Media performance reports
We will email this to the client monthly.
Here is an example of a SMM Plan Posts

Some of our clients: