Your Brand Identity

Let’s talk about your brand identity.
Your brand identity is the visual representation of your brand.

Example: Close your eyes for a minute, no really close your eyes… now picture what Coca-Cola looks like and what do you see?

Well first you see Red
Then you see the Coca-Cola wave
Then maybe the polar bears or Santa

That is Coca-Cola’s brand identity. They put that on everything? Why?

And why do you need a good brand identity? Well so that when anyone sees the color red, that wave, polar bears and even Santa Claus they think Coca-Cola. How awesome is that?

So make sure you take your brand identity, the colors and other brand elements and put it on everything.

That’s our minute for now.
See you next time.