Your Elevator Pitch
Do you have an elevator pitch and what is an elevator pitch?
Well an elevator pitch or speech is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.
Here is mine as an example:
“Hi my name is Andy Randazzo, my company is HitState. We are a marketing agency that solves the problems that businesses face with finding the right marketing to grow their business.”
Now that’s the really short 10 second version.
I also have a little longer one that goes into a little more detail depending on how long the elevator ride is and it goes on as follows:
“Many business owners struggle with:
How and where to get started with marketing.
What their message should be.
And wasted time and money on failed do it yourself marketing.
Businesses with these struggles all seem to fail at:
Generating new leads.
Keeping up with their competitors.