Your Elevator Pitch

Do you have an elevator pitch and what is an elevator pitch?

Well an elevator pitch or speech is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time.

Here is mine as an example:

“Hi my name is Andy Randazzo, my company is HitState. We are a marketing agency that solves the problems that businesses face with finding the right marketing to grow their business.”

Now that’s the really short 10 second version.

I also have a little longer one that goes into a little more detail depending on how long the elevator ride is and it goes on as follows:

“Many business owners struggle with:

• How and where to get started with marketing.

• What their message should be.

• And wasted time and money on failed do it yourself marketing.

Businesses with these struggles all seem to fail at:

• Generating new leads.

• Closing sales.

• Keeping up with their competitors.

If this is you or a business that you know that struggles with these issues and more, we can help.”

That’s it. What do you think?

Now make sure you practice it over and over till you have it down pat.

What is your elevator pitch? I would really like to hear it. Please add it to the comments below.

And if you don’t have one we can help.

That’s our minute for now. See you next time.