Hey there everyone Andy Randazzo here from HitState and welcome to your marketing minute.
So what does inbound and outbound marketing mean?
Simply put inbound are customers that come in to your business and outbound is what you send out to get customers.
Outbound marketing is a more traditional form of marketing and interrupts your audience with content they don’t always want. It is messaging and promotions that you push out to potential customers through advertising, TV, radio, cold calling, email blasts to purchased lists and more.
Now inbound marketing on the other hand means anything that is moving inwards or is incoming from another direction. So any potential customers that are coming from somewhere to your website, social media profiles, into your retail location and more. It is what attracts customers by creating valuable content and experiences tailored to them. That’s inbound marketing.
Inbound marketing is more valuable because it is information and content that your customers are searching for rather than outbound which is information that they are just being shown.
Another reason why inbound marketing is more valuable than outbound marketing and this is really important and it is because you own the inbound marketing content and the outbound marketing you are just renting time.